Idea
The essence of the brand — it is a figurative representation of arising thoughts, words, consumers in tangible forms, objects around us.
In fact we can say that all we have is the result of our deeds and thoughts of those who served as an impetus to the realization itself. Moreover, the wave theory of our world, from the point of view of physics, is subject to the impact of our thoughts on the world around us, that just does not preclude the possibility of the serious involvement of our consciousness in the life of mankind. Why not, right? Obviously.
We all want the comfort and well-being, so many of us are making the task aggressively starting with goal setting. We begin the formation of the image of the furniture with the letter, which already can be a form of association, which carries the volume and texture, as the basis for recognition in the topics subject of conversation.