Design is an overarching concept that includes many areas ... The main thing here is how the consumer interacts with the product. Design solves all these problems. Whether on an industrial scale or small. For example, we advertise on a matchbox. The mobile phone is slightly larger than a matchbox. It's just a form factor. Design has always required intelligence. And because the format of the user interface or advertising space changes, the concept of "design" does not change its original task: to enable the maximum accessibility and clarity of information or functionality to a third-party user.